Administrator, Business Development, Sales and Marketing
Bob leads business development and marketing strategies for campaigns and programs in Populytics’ core areas: commercial health insurance, health care analytics, corporate/occupational health, workplace well-being, and care coordination. He is responsible for innovative programming to ensure marketplace prominence and facilitates relationships with a wide constituency – from brokers to payers and health networks – to build a strong referral base. Bob brings more than 25 years’ experience in employee benefits and insurance to the company. This encompasses product line sales and marketing; group benefit functions from sales through servicing and retention of accounts; managing for-profit and non-profit books of business; and strategic advisor partnerships.
A graduate of DeSales University, Center Valley, Bob holds a Pennsylvania and New Jersey Producers License for Health/Life/Accident and a Securities Series 6/63 License for Variable/Fixed Life and Annuities. He is a member of the Saucon Valley Business & Friends Association and served on the Board of Governors of the Greater Lehigh Valley Chamber of Commerce and Board of Directors of the Southern Lehigh Chamber.
Direct Health Care Contracting
December 14, 2021