LAURA J. MERTZ, CBC
Associate Executive Director, LVPHO/Valley Preferred; Administrator, Business Strategy, Sales, Marketing & Provider/Payer Services, Populytics
With more than 25 years in provider network development, operations and marketing, Laura is Administrator, Business Strategy, Sales, Marketing and Provider/Payer Services for Populytics and Associate Executive Director for the Lehigh Valley Physician Hospital Organization (LVPHO) and Valley Preferred. She is responsible for the planning and implementation of strategic marketing, communications and business development for Populytics programs and client services. Through familiarity and connection with payers, third-party administrators, and brokers, Laura has also been involved in the development of innovative provider-payer relationships.
Laura was instrumental in the 1993 formation and subsequent growth of the LVPHO’s preferred provider organization and its public brand, Valley Preferred. She later served as Vice President and General Manager of AllOne Health Management Solutions, national population health and wellness specialists, prior to rejoining LVPHO and Populytics in 2014 to manage resource alignment, clinical infrastructure and communication channels.