Populytics Inc., regional leader in health care data analytics and population management, and wholly owned subsidiary of Lehigh Valley Health Network (LVHN), has announced the retirement of its president and CEO, Gregory Kile. Kile has had an extraordinary career, serving in numerous roles across LVHN, Populytics, and Valley Preferred spanning nearly four decades.

Greg started his association with LVHN in 1991 as a colleague in HealthEast, then the parent organization to the Allentown Hospital and Lehigh Valley Hospital. In 1992, he helped assemble Valley Preferred/Lehigh Valley Physician Hospital Organization (LVPHO). Greg served as Executive Director of Valley Preferred from 1992 to 2010 before leaving to become Senior Vice President and Chief Innovation Officer at Blue Cross of Northeast Pennsylvania.

In 2013 LVHN recruited Greg back as Chief Insurance Officer and President and CEO of Populytics. In these roles, he was charged with developing an analytic infrastructure for the network’s population health aspirations that would allow LVHN to develop and expand its capabilities for value-based reimbursement contracting.

Under Greg’s leadership, the organization rapidly contracted with Optum and began its payer journey with claims data and value-based care. He built a team of more than 225 colleagues who manage the LVHN Health Plan; offer a robust list of third-party, broker, and direct-to-employer services; and provide care coordination for commercial health insurance members.

He led the growth of Populytics, which now serves as the key connection with all payers and leads LVHN’s exclusive collaboration with Highmark. This infrastructure, developed under Greg’s leadership, constitutes the foundation of LVHN’s population health and fee-for-value efforts.

Operations within Populytics related to population health analytics, LVHN Health Plan operations, and value-based contract execution will move to the office of LVHN’s Chief Physician Executive under the direction of Robert X. Murphy Jr., MD. Network responsibilities for Valley Preferred also will report to Dr. Murphy. These changes will accelerate LVHN’s and Populytics’ adoption of population health strategies and advance execution of value-based initiatives and programming.

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