Populytics Inc., wholly owned data analytics and population health management subsidiary of Lehigh Valley Health Network (LVHN), has appointed Scott Appnel as Manager, Business Development. In this role, Appnel has oversight of the sales, account management, and growth of the Network’s employer health solutions, including corporate wellness, behavioral health, and occupational health. With this transition, he joins Populytics’ team of business development, health plan, and marketing experts.
Formerly Marketing and Client Engagement Manager for HealthWorks, the occupational health arm of LVHN, Appnel continues to be ingrained in occupational health activities, while now spearheading efforts to maintain and expand business-to-business initiatives across the region. He oversees two business development staff members, and leads sales and relationship management with employers of all sizes throughout the Lehigh Valley and bordering counties.
Appnel joined HealthWorks in January 2017 and he was integral to furthering occupational medicine sales and marketing efforts especially in the regional employer community. As a highly self-motived team member, Appnel built relationships with the operational teams that are part of HealthWorks, leveraging colleague expertise to highlight the quality and service delivered to Lehigh Valley employers.
Through his marketing and sales efforts at HealthWorks, revenue grew by 7 percent in the last year. In addition to his focus in Lehigh and Northampton counties, Appnel also lent his expertise to occupational health colleagues at LVH-Hazleton, LVH-Schuylkill and LVH-Pocono, serving as a resource as needed to support those programs with business development initiatives.
Prior to HealthWorks, Appnel obtained more than two decades of experience in sales and marketing with Clear Channel Airports and Miller-Keystone Blood Center.
For more information about our employer health care solutions, contact us.