Posted by: Eileen Fallis
Date: April 19, 2018
There are four top reasons why employers shy away from health coaching for their employees: Too busy to think about it … don’t know how to get started … not enough money in the budget … or, not sure there’ll be a return on investment.
I will break down each of these roadblocks, demonstrating that investment in health coaching is an integral business strategy in today’s competitive market.
First, let’s be clear about the kind of health coaching we’re talking about. A quality program does not instruct employees, prescribe activities, or come in a one-size-fits-all format. It’s customized, addressing the specific health status of your employees and the environment at your workplace. A quality program is based on evidence and education, delivered by credentialed professionals who have extensive experience in behavior change – the core of effective health coaching.
This is how a board-certified health coach from BeneFIT Corporate Wellness describes why the firm’s program is effective and sustainable:
“We like to see ourselves as passengers in the front seat of a car that the employee is driving. He or she determines the route based on what they specifically want to accomplish, and we help navigate – without prescribing, coaxing, or judging. We are present to encourage and support the experience, while the employee derives motivation from his or her own internal resources and desire for change.”
Programs that are worth the investment also provide aggregate reporting, so that employers can learn from, and evaluate, the health risks within their company population. This gives them the ability to plan on-site company activities or educational outreach to encourage healthy habits. Employers that work to improve their workplace culture are rewarded with a healthier workforce, which is associated with higher productivity, less absenteeism, better morale and satisfaction, and in some cases, can impact health care spending.
As for the four most common reasons that cause employers to hesitate about health coaching? Here’s how to jump the hurdles one at a time:
For more information about how health coaching can become your next big business asset, contact me here.
(1) BeneFIT Corporate Wellness data
(2) The effects of health coaching on adult patients with chronic diseases: A systematic review. PEC Journal. http://www.pec-journal.com/article/S0738-3991(14)00300-0/abstract
(3) Glob Adv Health Med. 2013 May; 2(3): 40–47. Published online 2013 May 1. doi: 10.7453/gahmj.2013.039. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3833538/