Administrator, Business Development, Sales & Marketing
Bob leads business development and marketing strategies for campaigns and programs in Populytics’ core areas: commercial health insurance, health care analytics, corporate/occupational health, workplace well-being, and care coordination. He is responsible for innovative programming to ensure marketplace prominence and facilitates relationships with a wide constituency – from brokers to payers and health networks – to build a strong referral base. Bob brings more than 25 years’ experience in employee benefits and insurance to the company. This encompasses product line sales and marketing; group benefit functions from sales through servicing and retention of accounts; managing for-profit and non-profit books of business; and strategic advisor partnerships.
A graduate of DeSales University, Center Valley, Bob holds a Pennsylvania and New Jersey Producers License for Health/Life/Accident and a Securities Series 6/63 License for Variable/Fixed Life and Annuities. He is a member of the Saucon Valley Business & Friends Association and was re-elected to the Board of Governors of the Greater Lehigh Valley Chamber of Commerce for a three-year term starting in 2023.